CASE STUDY – RETAIL INDUSTRY : Carefour

How to drive more potential consumers to online stores, boost awareness, and raise conversion sales.

Posted by Cybermax Admin on February, 20 2020

Background

Carrefour offers a wide range of products through its brick-and-mortar outlets and e-commerce sites in a competitive, saturated industry. It wanted to drive more potential consumers to its online store, boost awareness and drive more online purchases.

 

Solution

Carrefour leveraged Appier’s CrossX AI to identify all the devices owned by the same user from billions of data points. When a potential buyer visited the Carrefour online store on one device (e.g. PC), Appier’s AI analyzed his or her profile and delivered customized product recommendations on other devices (e.g. mobile phone or tablet) owned by the same person, enticing the person to buy from the Carrefour online store. Appier’s AI analyzed user behaviors both within and outside of the Carrefour website to determine the activities of a single user as well as to segment different users. Cross-comparisons with Appier’s CrossX database along multiple dimensions allowed Appier to locate potential customers in similar segments to expand the original user base.

 

 

Results

Cross-sell has seen increased trading volumes and revenues through AI-powered re-engagement. Re-engagement: The app push notifications sent to the targeted users had an open rate approximately 2.8 times higher and a conversion rate approximately 3 times higher than randomly selected user groups.

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